Strategic development and implementation

Phase 1 - Definition of strategic goals

  • Formulation of the corporate policy and/or philosophy
  • Preparation of a corporate approach
  • Establishment of strategic goals
  • Definition of internal and external success factors

Phase 2 - Strategic analysis

  • Analysis of environment (analysis of market, sector and competition)
  • Corporate analysis
  • Preparation of a strength/weakness - opportunity/risk profile
  • Strategic forecast/early warning-system

Phase 3 – Strategy formulation

  • Differentiation of operational options for action
    • Alliance/participation strategies
    • Growth/deconglomeration strategies per
      • Company
      • Division
      • Functional area
  • Assessment and selection of strategies

Phase 4 – Strategy implementation

  • Adjustment of organisational structures/processes
    • Corporate culture
    • Management system
    to the strategy
  • Specification of the strategy in operative (short-term, medium-term)
    • planning of measures
    • budget planning and
    • time scheduling